Why Do You Need A Newport SEO Expert?

No search engine marketing consultancy should give you a price without undertaking an analysis of your current website and competition. The client business performance also needs factoring in to ensure there is value in a particular individual or organisation undertaking search engine optimisation work.  You may also have additional requirements regarding your web presence (such as a new website, social media build or reputation management). We work with you in partnership to make sure we understand your objectives and that we can help you achieve them. You can rest assured that any package of business search optimisation work we undertake will be clearly defined in terms of goals and tailored to your available resources. By the same token, if we don’t think we can provide value to you then we will be open about that and explain why.

This is a really tough question to answer because it depends on a lot of different factors  Each campaign is bespoke to a particular Business, website, objectives and competitive environment. There is no standard template so it isn’t possible to say exactly how long a typical package of work would take.

In some cases, results can be seen after a week while in other cases there will be a period of several, occasionally many, months.  If we had to pick an approximate figure it would be somewhere between 1 and 9 months and depends on a number of factors. The following list outlines some of the main factors that define the length of a search optimisation campaign.

• What is the current position with your site and online assets (how do search engines currently see you)
• What are your goals
• What is your competition and how difficult is it to overtake them.
• How aggressive do you want to be
• What is your budget
• How responsive are you in fulfilling your part in the process

SEO work generally breaks down into a number of phases with certain types of work done fairly quickly while other types take place over an extended time period.  In many high-end situations, there is a need for on-going optimisation and maintenance in order to sustain the goals that have been achieved and respond to changes in search engine ranking algorithms.

Knowing how your search engine marketing campaign is performing is relatively straightforward but rarely happens in a ‘straight line’. Search optimisation success is measured by 3 main criteria

a) Search term Ranking changes – these generally come first

b) Traffic increases – these will generally follow ranking improvements

c) Improvements in sales, lead generation etc

For a successful optimisation campaign, all 3 of the above should align over time

That isn’t always the case though and other factors such as seasonality, holiday periods, summer breaks etc can come into play. Even if your measurements don’t increase every month, the overall direction of travel will be upwards over a period of months (compared to where you began).

If a) and b) occur but not c) then performance analysis can help find out why, using forensic study of traffic behaviour and conversion optimisation. This rarely happens, however.

At Newport SEO services we believe that at this moment in time, video marketing offers a golden opportunity for local businesses. There is still a surprisingly low take up of this form of promotion given the plus points in doing it.

• Advertising your business on Youtube is advertising on Google. Google wants you to have a video, both on your main site and on Youtube.
• Ranking a Video is a lot more straightforward than a website and less prone to penalty. It is also a separate ranking opportunity, independent of your main website.
• Relatively few businesses are currently doing this in the South Wales region from what we can see.
• Despite common belief, producing a promotion video is not hugely difficult, nor expensive.  An Oscar-winning production is not required.
• Searchers are generally drawn to video first when viewing search results. Watching is often preferable to reading in many situations.

If your company is not advertising on Video in the South Wales region then it is an element that you should seriously be considering as part of a promotion strategy.

Yes, this is often done and  the primary purpose of a free, automated, online site audit is to gather leads for the provider (often an Agency) to follow up.

We don’t feel this automated, submit your website URL approach, is the way forward so we don’t do it.  We will provide this if you ask but before you do, consider the problems with such a generalised, automated, audit

• Much of the report you receive may not make a great deal of sense unless you are an SEO practitioner.
• Which of the recommendations you receive will have the greatest positive impact on your site?…and which, if you act on them wrongly, will potentially most harm your site?
• Some of the key areas that could be affecting or missing from your site are not covered by a typical automated audit.
• The automated audit is not bespoke to your situation and therefore is at best, generalised guidance

We don’t think this is a good approach. We aim to take a personalised look at your site and general situation. We can do this because we are not a huge Agency with a large number of clients. We aim, as part of our initial consultation with you, to identify some of the top issues that will be impacting your site – based on the objectives you have.  We certainly aim to provide actionable information that won’t damage your current site position – whether you go on to work with us or not.

We aim to work with you on a rolling monthly basis – we don’t look to lock you (or us) into a long-term contract early in the partnership. After all, if we can’t help you then why stick around?

There are occasional situations where this will vary and those instances tend to be driven by individual circumstances and specialised, bespoke requirements. These usually emerge during initial discussion so there won’t be any surprises.